Who are we?

We are a small, accessible consultancy led by Steve Watts with associates offering diverse skills across technology innovation and product development, business strategy and people development. 

We have a large company pedigree with small company agility.

Our highly experienced, ethically-minded people bring cross-sector fertilisation and strive to provide the highest quality of service and solutions for you. We collaborate with you and our network to understand your needs and develop solutions that meet those needs.

We enable our clients to improve their performance by considering their business, technology and people needs.  We are experienced across IoT, FMCG, Transport, Health, Automotive, Utilities, Industrial and Telecoms.

Steve Watts has been an engineer and technology and management consultant for over 20 years with leading consultancy businesses.  This has equipped him with the skills to dive into deep technology problems as well as to help redesign a business structure and strategy to succeed.  He translates between technical speak and commercial speak, and crucially works alongside both senior leaders and technical teams.  Steve is a Level-7 Diploma qualified Executive Coach and Mentor.

Claire provides expertise in people development through individual, team and management structures, including coaching, training and facilitation.  She is qualified and experienced in all major psychometric profiling tools which allows CambridgeIQ to support clients with team and individual performance development.  Claire is passionate about people and helping them to fulfil their potential, and has applied her skills extensively across private and public sectors.

Peter is a scientifically trained expert in electronic product design including power electronics and innovative solution creation.  He is also an expert in the roll-out and management of quality systems, including ISO9001.  He is experienced in systems for medical product development and explosive environments, including ATEX and IECEx.

Ben is an experienced product designer, from concept and usability through mechanical design, to volume manufacture and tool-design.

George is a software developer, working from low-level embedded code up to applications (iOS and Android) and cloud-based data systems.

Our goal is to help our clients integrate technology, business and people to deliver superior performance

We translate technology innovation into business results – market study, technology review, setting a technology strategy, helping to define products or improving delivery processes.  We might use technology as part of your product or part of the process to develop the product.  We can help throughout the product life-cycle: identifying un-met needs and studying human factors; through design, development and prototyping; to supporting manufacture.  We help with the target product, the process to get there and the people skills to deliver.

We look for innovation in everything we do but only apply ideas that are effective and deliver on the objective to improve our client’s business.

We are working with start-ups, SMEs and large clients as well as Universities.  We provide mentoring for start-ups and SMEs, having worked with the Wayra accelerator and Haydn Green Institute for Innovation and Entrepreneurship, and have links with Cambridge’s Judge Business School.  We are part of the founding team of ‘Cambridge Minds’, an innovative approach to knowledge transfer between academia and industry.

A key element to delivering and sustaining business improvement is to build high-performing teams: team members well matched to project needs, working collegiately, inspirationally led with the right knowledge and skills who feel part of the achievements; retention and attraction will be high.

We have built a network of collaborative associates with diverse technical, business, people and sector expertise.  Although CambridgeIQ might not have the precise expertise you need directly do please get in touch because we are very likely to know who has.