CambridgeIQ provides flexible technology, business and people development services for clients.  We

  • Design and integrate innovative business models around new electronic technologies
  • Provide technology-translation for clients with different core skills
  • Are at the heart of IoT from high volume enablers to applications and business cases
  • Develop electronic products and systems including mobile apps and databases
  • Improve business performance with organisational and system processes
  • Develop people through coaching, training and mentoring
  • Use psychometric profiling to improve team performance, retention and recruitment
  • Provide coaching and mentoring for start-ups and SMEs

Director, Steve Watts, is an Entrepreneur-in-Residence at the Haydn Green Institute

Integrating business, technology and people delivers lasting benefits to our clients


We design new businesses using our knowledge of technology – from market need, to business model to implementation and support


We have a deep understanding of technology, especially electronics and connectivity.  We can translate it for you, find sources or develop it


We develop people through coaching, training, mentoring and facilitating at individual and team levels.  We use the latest psychometric profiling tools

We bring a range of expertise to multinationals, start-ups and everything in between

Recent work

We are shaping and delivering an end-to-end IoT solution and business case for a major consumer brand.

We have introduced new technologies, developed use-cases and business models and identified new suppliers.

  • Business design 45%
  • Technology translation and development 45%
  • People development 10%

Building a new collaborative business between two £multi-billion corporations.

Open innovation, new market, new products and new business model

  • Business design 50%
  • Technology and product design 45%
  • People development 5%

Developing a new consumer Application for mobile devices which connects consumers to supplier services and providers to data analytics

Identified need for an ‘app’ as part of a new business design: specified and implemented it along with cloud database.  App now forming foundation for wider business needs

  • Business design 30%
  • App and database design and implementation 70%

Identified software IP to be commercialised, optimised its format and defined its licencing model.

Applied understanding of market, software products and licencing models to open new revenue stream for client

  • IP commercialisation 60%
  • Business package definition 20%
  • Terms of licence definition 20%

Developed a new training delivery process and content for an instrumentation company

Applied information transfer skills, material writing and content design.  The client’s customer said it “set new levels of expectation on all in the sector”

  • Knowledge gathering 20%
  • Process design 50%
  • Material design 30%

We coach and mentor start-ups

We have worked with Wayra, Nottingham University's Ingenuity Lab and Cambridge University's Judge Business School as well as many young SMEs
Steve was a wonderful listening ear in the hectic surrounds of the Wayra Academy. He really helped me to think carefully about our move from a B2C company to B2B – quite a fundamental change to the company and a very successful one at that. His advice was thoughtful, relevant and practical. Zoë Peden

Chief Juggler and Founder , Insane Logic

When moving our business HQ to the UK, Steve had proven to be a great addition to our board. His extensive experience in dealing with large enterprise helped frame our initial steps interacting with a different mindset to the one we’ve known previously Igor Čenar

CEO, JollyDeck

We are part of a number of collaborative organisations

Our operating mode is to use our large collaborative network to deliver diverse work where we don't have it in house
CambridgeIQ is connected with NMI