We coach and mentor start-ups

We specialise in start-up mentoring and coaching .  We have worked with the Wayra accelerator and Haydn Green Institute for Innovation and Entrepreneurship, and have links into the Cambridge start-up scene through Cambridge’s Judge Business School, CfEL and the Cambridge Angels.

We help to set the business strategy with a focus on early delivery where many a market is won or lost.  Technology start-ups are our speciality, either where there is a bespoke product, integrated system or digital application.  We also help with product lifecycles from innovative design through platform development to manufacturing, using the best combination of the latest technologies and processes.  All the while, we ensure the management team does not take their focus from the business and market aspects of their venture.  We have a philosophy of creating a ‘thin pipe’ system as early as possible and then prioritising areas of the design and implementation for maximum early impact.

Our track record includes Insane Logic, JollyDeck, Summus, Motor Reflex and EqualEyes.  We are also advising ‘Cambridge Minds’ on how to build a consultancy business out of a cohort of 4000 post-doc academics and a connectivity business on how to move from a commodity to service-based business.

The Creators of MyChoicePad.  MyChoicePad is an educational app for iOS and Android Tablets. MyChoicePad uses symbols and signs to help reinforce language. This helps to develop understanding and makes teaching with MyChoicePad incredibly effective.

Steve was a wonderful listening ear in the hectic surrounds of the Wayra Academy. He really helped me to think carefully about our move from a B2C company to B2B – quite a fundamental change to the company and a very successful one at that. His advice was thoughtful, relevant and practical

Zoë Peden

Chief Juggler and Founder , Insane Logic and MyChoicePad

When moving our business HQ to the UK, Steve had proven to be a great addition to our board. His extensive experience in dealing with large enterprise helped frame our initial steps interacting with a different mindset to the one we’ve known previously

Igor Čenar

CEO, JollyDeck Limited

JollyDeck is a learning and communication solution that focuses on user Experience.  A system of adaptive learning allows for the same learning programme to be delivered individually to each learner.  The JollyDeck experience is a truly social learning Experience, where your staff will always retain a sense of community.

An award winning company at the Haydn Green Institute, Nottingham, Summus is pioneering the revolution of the common key.  With Summus technology, you can incorporate all your metal keys into your mobile phone.  Summus has invented LockDock, a module which will integrate into existing electronic locks and allow complete control using a smartphone.

Steve was brought in to guide our vision for the company in the appropriate direction. He helped immensely with brainstorming product development ideas and provided invaluable business advice. Our company is heavily focused within the telecommunications industry, which is a strong area for Steve and he was comfortable with the theories and terms that were used in our meetings. Thus, I would personally recommend Steve to any company that is looking to expand within an industry working with telecoms-based technology

Dan Simmons

CEO, Summus Limited

Motor Reflex is bringing a new dimension to the world of video capture – professional grade at a fraction of the cost.  New products to be released soon

Please contact CambridgeIQ to see how we can help your start-up or SME.  Contact us